Harrods Editorial Design
.com editorial landing pages | Social
Designing and delivering premium digital experiences for Harrods, ensuring all creatives align with the brand’s luxury positioning while driving customer engagement. This includes crafting bespoke landing pages, focusing on creative layout design and editorial storytelling, with supporting content adapted for the Harrods social platforms. Every project is built with responsiveness in mind, ensuring a seamless experience across all breakpoints and devices.
The Denim Boutique
Designing an editorial landing page for the denim boutique feature, the goal was to create a shoppable hub that denim brands Paige and Rag & Bone bought into, to spotlight their new key denim styles. The page was designed to feel editorial yet commercial, showcasing the jeans in a lifestyle led way highlighting the key styles. I also created a suporting Instagram story to help drive awareness to and engagement across social.
Bvlgari Serpenti 75th Year Anniversary
To support Bvlgari’s 75th anniversary celebration of its iconic Serpenti collection and the launch of their in-store Harrods pop up, i designed the online digital deliverables to mark the occasion. This included a homepage takeover, an editorial feature and instagram story. The final result was a sleek, cohesive experience that captured the feel of the campaign and brought real visibility across the different touchpoints.
MyBeauty Loyalty Programme
To support the launch of Harrods' MyBeauty initiative, I designed and built a dedicated landing page that introduces the scheme, explains the benefits and answers frequently asked questions. The content is broken into clear, digestible sections to improve readability and guide users through their onward journey, with links to relevant parts of the site such as sign-up pages, terms and conditions and beauty department pages. The result is an engaging, informative hub making the MyBeauty experience easy to explore.